Top Online Estate Agents

If you are  looking for a fast and affordable way to buy, sell, or rent your properties, then keep reading. We’ll help you discover the world of online property selling and be familiar with the ace agents in the field. 

What is an Online Estate Agent? 

An online estate agent is the most effective and efficient substitute for a typical high-street estate agent available in the market. They utilize the convenience of modern technologies in helping you advertise and sell your properties. They add more flexibility in the process and shares most of the control to you over the sale of your properties. 

How do they work? 

You can contact them through their websites or apps. They offer a wide variety of services similar to what a high street agent typically provides. They often group them into deals you can choose from based on your capacity and preferences. Unlike with the High Street Agents, you may need to put the effort into doing some tasks by yourself. The tasks are fairly easy if you have the time. They offer fixed prices at a typically much lower rate as compared to their traditional counterparts. Instead of getting a commission based payment, they get paid per service.

However, the fees generally have to be paid upfront. They essentially create an opportunity to property owners who are time rich but money poor. 

How do online agents conduct viewings and valuations? 

Oftentimes, sellers handle their own property viewing. Online agents generally leave sellers to deal with most of the negotiations. However, you can always decide how much your agent helps you in the process. Just keep in mind that additional tasks require additional cost. When valuing your home, online agents rely on their hired local property experts, online data and algorithms, or may even list the property at a price you think it is worth. 

Top Online Estate Agents 

The prices provided in this article are subject to change, it’s best to check their respective websites for the updated details on the deals they offer. 

1. Love your Post Code 

Love your Post Code combines the advances in modern technologies with the traditional estate agent values. It offers to display your property to over 180 million property searches per month. It also publishes your listing to various sites, papers, and online portals. It boasts an average of 4.6% surplus on the final selling prices of posted properties as compared to their original valuation. This is simply because they don’t negotiate prices to buyers and stand firm to their accurate valuations. They make sure that you find the perfect deal for your property from its enormous waiting list of buyers. 

Fees: Call 0333 344 7772

2. Emoov 

In all your property sale needs, Emoov will guide you in every step. It provides services similar to what a high street agent offers but for a significantly lower price. They will visit your home and provide you with an accurate valuation of it. All of their packages include professional photos of your property and a detailed floor plan. Emoov will advertise your listing to millions of buyers each month. They started their operation in 2011. Today, they are considered one of the main providers of online estate management services in the UK. Fees: From £895 

3. Housesimple 

Housesimple stands out in the online estate market for offering a ‘no sale, no fee’ policy for the lowest price possible. Without paying anything upfront, you can get a valuation, photographs, floorplans, and major site listings in a matter of days. Every cost will be discussed to you upon sign up. They offer plenty of options and even offer standard rates of around £300 for unlimited escorted viewing and £35 if you wish to pay per specific visit. It also offers Conveyancing for an extra cost. Fees: From £995 

4. Tepilo 

Tepilo was set up by TV personality Sarah Beeny in 2009 before relaunching it as an online-only estate agent in October 2013. Tepilo takes pride in its team of highly-trained property experts and its easy to use their website. It is a highly praised online estate agent who dedicates specific teams of experts to help you for every stage of your property sale. It also has an app available that allows you to track your transactions and receive instant notifications as soon as progress is made. Fees: From £895 

5. Purplebricks

Purplebricks is one of the highly-trusted online estate giants in Australia, Canada, United Kingdom, and the US. They employ local property experts and provide free valuation.

The fee is fixed which you can pay either upfront or after ten months without any additional cost. They provide property photography, support from a UK-based team, and property listings on popular sites. You’ll have to conduct viewings yourself, but you can choose to pay £300 (£399 in London) if you want their agents to handle them for you. It has a dedicated app with features that can help you manage your transactions easily. It also offers conveyancing support. 

Fees: From £899 (£1,399 for London & surrounding postcodes) 

6. Doorsteps 

Since its foundation in 2016, it has grown to be the 6th largest online estate agent in the UK. It offers three tiers of property deals with no commission fee. Its £99 package, which is considered the lowest in the industry, includes a property evaluation, listings on all major sites, and a personal account manager. They also offer property photography, 2D floorplan, online listings, featured spots on popular sites, a physical ‘For Sale’ sign, and social media promotion packaged in their other deals. In this platform, you’ll need to conduct the viewings yourself. That’s not half bad considering its cost. 

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7. My online estate agent 

My online estate agent which was founded in 2010, arrange everything online very efficiently without expensive commission or fees. It offers all the basic services of an online estate agent and more. Once you contact them, they’ll send an agent to visit your property before placing it on the market. They’ll provide support in every step of the process. Like in any other online agents, you’ll need to show people around your property. 

Fees: From £99 

8. Imovehome

Provide the basic details about your property and they’ll give you free property valuation. Instantly, you’ll get a price range for your property based on their proven smart data. They also offer the option of providing your own asking price. 

Imovehome is an innovative, easy to use, and efficient estate agent with national coverage. For a low price, you can list your property to their site without having to worry about any hidden costs. It replaces the need for a traditional estate agent to sell your home with no contract and gives you complete control of your property listing. 

Fees: From £249 

9. 99home 

99home is an online estate agent that values quality, integrity, and service affordability. It offers free and accurate property valuations, widespread exposure across all leading property portals, professional photography, detailed floor plans, inventory services, and the use of advanced software for marketing and property management services. Their expertise, access to reliable resources, and strategic partnerships help them ensure a smooth and efficient selling, letting, and property management process to their clients. 

Fees: From £99 

10. SellMyHome 

A rising star in the field of Online Property Management, SellMyHome offers a wide range of services including provision of professional photos, floor plans, property valuation, property listings on popular sites, a flexible payment method of six installments via Direct Debit, a virtual walkthrough of your property, a personal account manager, monthly performance reports, and a No Sale, No Fee payment option. They also provide unlimited accompanied viewings and conveyance assistance for an additional cost. 

Fees: From £575  

11. Griffin Residential


First starting as a high street estate agent until going online in 2015, Griffin Residential is marketed as the most cost-effective home selling package with flexible payment methods available. In just four simple steps and in under 30 minutes, you can advertise your property to over 200 property listings nationally. It also developed a unique messaging system where inquiries are tracked and updated 

through text and email notifications. To personalize your experience, they offer various add-ons which include the provision of a For Sale board to a full estate agency service. Like other online estate agents, they won’t accompany you in the viewings. 

Fees: From £195 

12. Yopa 

This company assigns a local agent manager for you, no matter which tier you choose. They offer three service packages and none of which requires an upfront payment. Depending on the package you’ll choose, you can pay in six installments or in a lump sum after your property is sold. They’ll provide you a valuation, photographs, floorplans, and full listing on leading sites. Unlike other agents, Yopa will handle all buyer negotiations. You can also avail of their unlimited accompanied viewings service for £300. Other additional services like conveyancing and premium listings on the top property sites are also available. 

Fees: From £889 

13. Upad

It is the UK’s largest online lettings agency. It offers great value for money and gives you total control in the full marketing process from start to finish. They will help you find tenants quickly by giving you reliable advice on how to manage your adverts. Using this platform, you can find a tenant in just a few hours. 

Fees: From £149 

14. Property Solvers 

If you are in a tight spot and need to sell your property fast, Property solver is the agent for you. It does not have a fixed fee, you can cancel any time and need not pay anything unless your property is sold. They can sell your property as early as 7 days but for only 75% of its market value. If you don’t want to sacrifice market value, they offer another service where they’ll sell your property at its actual price, but still faster than other agents. They’ll provide floor plans, photos, and listings, virtual reality tours of your property, and featured listings on key sites. 

Fees: 1.25% for the Super Saver; 1.95% for the Premium Package 

Online estate agents’ popularity has considerably grown over the last years and a lot of high-street estate agents have caught on with the trend. Choosing the most suitable agent to sell your property can be tiresome and time-consuming. If you are interested in an alternative solution to an estate agent, as a professional house buying company we can help deliver a quick sale without the hassle and time involved with using an estate agent.

About Richard Mews

Richard has 31+ years of property experience, has been Chairman of several regeneration committees and has helped more than 600 homeowners and landlords get easy, stress-free personal solutions for selling their property. Richard’s goal is to give you unbiased help to receive a quick house sale, even if that means not working with him.

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